If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics that make them ideal for your digital marketing strategy.

As such, we’ve assembled this post to provide crucial statistics about Gen Z and explain how to use the information in a marketing strategy. Let’s get started!

Who is Gen Z?

Generation Z, Gen Z, or Zoomers are all names that describe the demographic group immediately after Millennials and before Generation Alpha. It’s the first generation of digitally native consumers born between 1997 and 2010.

This group has different behaviors and characteristics than older generations and a significant buying power of more than 140 billion in the US alone. It’s no surprise you want to know more about them before you implement your marketing strategy.

7 Important Gen Z Statistics Every Marketer Should Know

Let’s take a quick look at various statistics that can shed light on the characteristics and behaviors of Gen Zers. A significant portion of Gen Z:

1 – Use Mobile Devices

It’s no surprise that mobile is king for digital devices among the younger generations. In fact, 55% of Gen Z who participated in a survey reported using their mobile phones for at least 5 hours. So, unlike older generations who spend most of their time-consuming TV content, Gen Z and Millennials spend more time on their phones than on TVs, laptops, and computers.

Some Gen Zers

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Can Bitcoin turn into a real currency? Here is what is wrong with El Salvador’s crypto strategy

Nayib Bukele, president of El Salvador, has got himself a pair of laser eyes – on his Twitter profile at minimum.

Laser eyes are one thing social media customers give them selves to present they really like cryptocurrency – and Bukele proved his crypto-enthusiasm last week by possessing El Salvador turn out to be the world’s initial nation to make Bitcoin lawful tender.

El Salvador’s parliament handed Bukele’s proposed legislation on June 9, just after he introduced his prepare just a couple of times before. The regulation will get effect in September.

Some Bitcoin followers have leapt on this as a phase in direction of considerably broader acceptance. But the alterations in Bitcoin’s industry price since Bukele introduced his system offers crypto-sceptics cause for doubt.

Nayib Bukele's Twitter profile image.
Nayib Bukele’s Twitter profile graphic.

More than the earlier 7 days Bitcoin’s benefit was as large as US$38,200 (about A$49,000) and as small as US$31,428. More than the previous thirty day period it has fallen from much more than US$58,000. This is not the style of selling price volatility any government commonly desires to see in a currency.

Such fluctations exhibit Bitcoin’s weak point as a feasible choice to central financial institution currencies – superior only for transactions you never want traced and as a speculative financial investment.

So what is Bukele considering in seeking to make Bitcoin legal tender for the small central American nation (populace about 6.5 million) whose economy accounts for fewer than .05% of world wide GDP?

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