What’s the Deal With the Spike Lee Crypto Ad?

Crypto’s latest pitchman?
Photograph: Screencap/Coin Cloud

In a new advert introduced this 7 days, Spike Lee helps make an impassioned scenario for cryptocurrency — “new cash,” as he dubs it — before exclusively advertising a business known as Coin Cloud, which operates crypto ATMs.

Whilst aged revenue is “flat out broke” and “systematically oppresses,” says Lee, who each directed and stars in the advertisement, “New dollars is beneficial, inclusive”— the commercial flashes to 3 smiling men and women keeping a Black Trans Life indication — “fluid, solid, culturally wealthy.”

Keeping a gold-tipped cane and sporting a crimson plaid blazer, black bow tie, and panama hat, the renowned filmmaker urges, “Do your own analysis!”

So, I experimented with. Thinking about Lee shot the ad in New York — the two-moment place reveals iconic views of Wall Street, as effectively as NYC’s signature scorching canine and pretzel carts with their yellow-and-blue Sabrett umbrellas and Coin Cloud equipment positioned close by — I experimented with to find the place precisely these had been found. When I went to Coin Cloud’s device locator map, though, whilst there had been a lot of them all-around the state, I could not find a solitary one particular in New York.

Maybe, I thought, the map was broken or out-of-date, so

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