All Posts in "SexTech"

Sextech company reveals how COVID-19 impacted our sex lives

The spike in sex toy sales, rise of OnlyFans, and normalization of masturbation as part of everyday health and wellness were some of the only good things to come from the pandemic (pun intended). But, if you’ve felt a weird sense of FOMO for missing out on these alleged COVID-inspired boons in sexual exploration and acceptance, you’re not alone.

At CES 2021 this week, sextech company Lioness released a new exploratory study analyzing an in-depth dataset capturing how people’s sex lives and drives were impacted by the pandemic. The data, which compares participants’ habits from 2019 versus 2020, includes everything from how often participants masturbated to how long it took to orgasm. The main takeaway? 2020 might not have been the free-for-all cum fest all those trends implied.

2020 might not have been the free-for-all cum fest these trends implied.

Since stay-at-home orders began in late March, retailers and toy companies — particularly those selling internet-connected sextech like We-Vibe, Ohmibod, and Satisfyer — reported skyrocketing numbers, with toys flying off virtual shelves. Faced with indefinite alone time and the risks of pandemic dating, folks rushed to do the responsible thing by turning to self-pleasure, with a particular focus on toys boasting high-tech features like virtual sex with long-distance partners. The explosion of sextech during the pandemic is undeniable, with tech market forecaster Juniper Research predicting that the already multi-billion-dollar industry would see an accelerated 87 percent spike in global adoption of these digital-savvy pleasure devices in 2020. 

But assuming that

… Read more
Marion Kozub by — June 14, 2021 in Lioness Gadget
Sextech Company Lioness Launches COVID Study + Research Platform at CES

This report is not only the world’s largest physiological data set on sexual behaviors during the COVID-19 pandemic, it’s also the world’s biggest study done on real world, in-the-bedroom-where-sex-happens sex (rather than in the confines of a research laboratory) in general!

How has COVID-19 changed our sex lives?

COVID sex and its alleged sex toy boom is an ambiguous conclusion at best. While a number of stories in the media may lead you to believe that everyone is buying more sex toys and having more sex, we have evidence that those bedrooms are not actually that buzzy. Using Lioness Vibrator product usage as our guide, we’ve observed far more convincing evidence of a significant drop-off in masturbation frequency as the year wore on relative to 2019 for the same users.

We looked at anonymous aggregate physiological usage statistics from 1879 Lioness users primarily in the United States who were active in 2019 and 2020 and nearly 40,000 sessions recorded from January 1, 2019 through December 12, 2020. Specifically, there were 19,578 total sessions in 2019 and 19,481 total sessions in 2020*. We supplemented this data with a smaller qualitative user survey of 235 Lioness user respondents to better understand what was going on from a qualitative perspective.

Key takeaways:

– Less Frequent: Masturbation frequency plummeted while the pandemic boomed — November 2020 showed a 37.78% decline in masturbation frequency when compared to frequency in November 2019.
– Longer Duration: Between February 2020 and April 2020, average session

… Read more
Marion Kozub by — June 14, 2021 in Lioness Gadget
Next-Generation Of SexTech Entrepreneurs Is Here, Disrupting The $37 Billion Sexual Wellness Market

Statista estimates the market size of the sexual wellness market to reach $37.2 billion dollars by 2023. This growing industry, ripe with potential and opportunity, is more than just sex gadgets and apps, as some might assume. Sexual health education, data gap related to female pleasure, and lack of research related to women’s health are some of the main reasons many of the sextech startups exist and build their innovative products around – while sexual exploration is important in and of itself, a huge potential lies in bridging the gap of female sexual function in health and medicine. And rightfully so. 

One example is cardiovascular health. Since Viagra and Cialis became available for erectile dysfunction, it’s a well-known fact that if you have blood flow difficulties down there, you may be at a higher risk of cardiovascular disease, heart attack, and death. The same sort of research on female sexual response and cardiovascular health is not well established (due in part to the taboos and limitations in research in this area)—even though heart disease is the leading cause of death for women in the United States. That’s just one area—there are many different health conditions, diseases, and pharmaceutical effects where studying female sexual function could be beneficial in tracking changes in health or medication side effects.

It’s important to note that this research doesn’t exist

… Read more
Marion Kozub by — June 14, 2021 in Lioness Gadget