The spike in sex toy sales, rise of OnlyFans, and normalization of masturbation as part of everyday health and wellness were some of the only good things to come from the pandemic (pun intended). But, if you’ve felt a weird sense of FOMO for missing out on these alleged COVID-inspired boons in sexual exploration and acceptance, you’re not alone.
At CES 2021 this week, sextech company Lioness released a new exploratory study analyzing an in-depth dataset capturing how people’s sex lives and drives were impacted by the pandemic. The data, which compares participants’ habits from 2019 versus 2020, includes everything from how often participants masturbated to how long it took to orgasm. The main takeaway? 2020 might not have been the free-for-all cum fest all those trends implied.
2020 might not have been the free-for-all cum fest these trends implied.
Since stay-at-home orders began in late March, retailers and toy companies — particularly those selling internet-connected sextech like We-Vibe, Ohmibod, and Satisfyer — reported skyrocketing numbers, with toys flying off virtual shelves. Faced with indefinite alone time and the risks of pandemic dating, folks rushed to do the responsible thing by turning to self-pleasure, with a particular focus on toys boasting high-tech features like virtual sex with long-distance partners. The explosion of sextech during the pandemic is undeniable, with tech market forecaster Juniper Research predicting that the already multi-billion-dollar industry would see an accelerated 87 percent spike in global adoption of these digital-savvy pleasure devices in 2020.
But assuming that