Golf is steadily shedding its elite status, as a new demographic of consumers is introduced to the sport. Today, golf continues to witness active participation from people across all ages in different parts of the world. The rising popularity of the sport has led to an increase in the number of international sporting events organized across the globe — Golf’s Ryder Cup scheduled to be held in France this year is a case in point. The increasing popularity of this sport has not only translated into a bigger TV audience for international sporting events, but has also pushed up sales of merchandising and golf equipment. Of particular significance has been the spurt in sales of golf apparel, with many brands broadening their range of offerings to cater evolving demand.

Advent of ‘Footgolf’ Likely to Introduce a New Consumer Segment to the Market

As golf is becoming a popular sport in various countries of Europe, playing footgolf has been witnessed as a recent trend among amateur golf enthusiasts. International government organizations such as FIFG (The Federation for International Footgolf) are taking various initiatives to organize global golf tourism and international sport events such as FIFG World Cup. Increasing participation of professional players in these events is likely to influence new players to take up this sport at a professional level – this in turn is likely to translate into increasing spending on apparel and equipment.

Technology Advancements to Underscore Lucrative Growth Opportunities

Emerging technological developments has led to significant transformations in … Read more