If you are familiar with digital marketing, you probably know millennials, and Gen Zers account for a large portion of every customer base. This is because they have unique characteristics that make them ideal for your digital marketing strategy.
As such, we’ve assembled this post to provide crucial statistics about Gen Z and explain how to use the information in a marketing strategy. Let’s get started!
Who is Gen Z?
Generation Z, Gen Z, or Zoomers are all names that describe the demographic group immediately after Millennials and before Generation Alpha. It’s the first generation of digitally native consumers born between 1997 and 2010.
This group has different behaviors and characteristics than older generations and a significant buying power of more than 140 billion in the US alone. It’s no surprise you want to know more about them before you implement your marketing strategy.
7 Important Gen Z Statistics Every Marketer Should Know
Let’s take a quick look at various statistics that can shed light on the characteristics and behaviors of Gen Zers. A significant portion of Gen Z:
1 – Use Mobile Devices
It’s no surprise that mobile is king for digital devices among the younger generations. In fact, 55% of Gen Z who participated in a survey reported using their mobile phones for at least 5 hours. So, unlike older generations who spend most of their time-consuming TV content, Gen Z and Millennials spend more time on their phones than on TVs, laptops, and computers.
Some Gen Zers