How Mobile Application Technology Is Creating Value for Brick and Mortar Retailers
Mobile application technology is a powerful lever for the growth of online business. This has specially been the case with the retail industries. Some of the most established businesses in retail have harnessed mobile applications development and web application development to create business models with high returns on investment, on-demand delivery and finally customer delight. This has given way to the preconceived notion that mobile application development has aided online retailers while pricking thorns in the feet of brick and mortar retailers. Conventional wisdom suggests that with the advent of e-commerce, footfalls in shops have been decreasing. This however is a myth. While online shopping has caught up speed, web portals do not exhibit the entire range of products and hence in a way limit the freedom of choice of consumers. Thus there exists a case for the tech savvy consumer researching a sample size of the product range displayed online and then returning to the brick and mortar store to make the purchase. In this article we take a close look at the brighter side of how mobile app development services are bolstering the businesses of brick and mortar retailers and allowing them to make the most of the retail boom.
Mobile App Development and Data Driven Retailing
A recent study report that appeared in the Harvard Business Review by Christopher Tunnard and Bhaskar Chkarvarti claims that countries across the world can be classified into four groups, namely stand out, stall out, break out and watch out. Break out … Read more