All Posts in "Month: March 2024"

Are You A Techno Dinosaur?

My challenging question to you, ” Are you a techno dinosaur”? A what? I meet business owners face to face every day. While there are millions of people online, there are still business owners not using the internet to leverage their business. Millions are working with cloud computing, but the techno dinosaurs are doing business with their head in the cloud.

How to recognize a techno dinosaur?

They really don’t use the computer as a tool to run the business. What, you’re surprised, maybe you’re not and you know someone like this. Let me paint a picture of a techno dinosaur. There is very little they can do over the web, never mind posting a picture to Facebook. Word, Microsoft Office just a not too familiar term. Techno dinosaurs are being hauled into the 21st century kicking and screaming. They can barely use spell check let alone operate the latest cell phone to access email. And email access, wow let’s not go there!

Taking your business to the cloud!

I love showing a techno dinosaur how to operate technology savvy tools, scheduling, invoicing, and connecting to and creating an email list. There are so many ways a business can deliver, and capture value online successfully. One example is the recent invasion of bricks-and-clicks model, customers shop online and pick up their order at a local store. A brilliant use of the extending the function of the business model.

My favorite project to date was working with a client who had … Read more

Marion Kozub by — March 2, 2024 in Gadget Guys
How to Write an Application Cover Letter

If you are considering going looking for a job, one of the most daunting tasks you will be facing on your job-search endeavor is probably the task of writing an application cover letter.

Your application cover letter is, after all, the first thing about you that an employer sees; and depending on how you present yourself on the cover letter, the employer could decide to call you for an interview straight away (without even looking at your curriculum vitae) or decide to put your whole document into the ‘trash bin’ straight away, without even looking at the rest of your presentation, having decided that from the look of your application cover, ‘there is simply no business they can do with you.’

Before even starting to consider how to write an application cover letter then, it is important to consider what the aim for writing such a letter is, and keep that aim in mind all through as you go about writing the application letter. The people who write ineffective application cover letters, the types of application cover letters that end up in the trash bin straight away, tend to be those who approach the whole task assuming that it is a ‘formality’ to get done away with as soon as possible – and proceed with the rest of the job searching endeavor.

The truth of the matter, however, is that writing an application cover letter is not just a formality. Writing an application cover letter is in fact, as mentioned … Read more

Marion Kozub by — March 1, 2024 in Lioness Gadget